jared delariman | résumé
312.607.4956  | jared@delariman.com
BlueCross BlueShield Association  |  User Experience & User Interface Lead
2012 - Present Chicago, IL Full Time
Consult with clients and business owners and implement UX design practices Consult with project team to adhere and creatively adjust to specific client budgetary and time constraints Create use cases, wireframes, prototype, visual concepts, and visual mockups Clients include: Internal clients, BlueCross and/or BlueShield plans, and the Federal Employee Program Notable Projects: business intelligence, analytics and reporting
experience
CBD Marketing  |   Lead User Experience Architect
Created heuristic evaluation metrics and criteria that assists the web consulting process Mentored and lead the user experience and visual design staff in web marketing, design, and consulting initiatives Clients include: Firestone BPCO, Blue Diamond Almonds, Career Education Corp, Integrys, Stepan Lipid Nutrition Notable Projects: FirestoneBPCO.com, Blue Diamond Ingredients
2012 - 2012 Chicago, IL Freelance
Grainger.com   |   Senior User Experience Designer
Conducted user testing, heuristic evaluations, and create wireframes in support of Graingers ecommerce system Spearheaded the creation of heuristic criteria and checklists to be used to grade Grainger.com’s user experience and improve the site based upon research findings Notable projects: Search, checkout, real-time product availability, user administration, and order management
2011 - 2012 Chicago, IL Freelance
Razorfish   |   Senior User Experience Architect
Ran brainstorming sessions with JCP business leads to gather requirements, user research data, and lead the creation of wireframes on multiple ecommerce tracks Applied best practice user experience methodology to improve customer experience and create a seamless flow for the potential buyer’s SEARCH > BROWSE > CHECKOUT path Notable projects: Architecture and wireframe designs for navigation, search, department, category, product page, checkout
2010 - 2011 Chicago, IL Full Time
Delariman Designs  |  Owner and Creative Director
1998 - Present Chicago, IL
User experience design consulting service geared towards web marketing, e-commerce, illustration, high transactional web design, business consulting, and web strategy.
BlueCross BlueShield Association  |  User Experience & User Interface Lead
Lead the interface creation of analytics tools behind claims information received from nationwide plans and workgroups Provided user experience consultation services and the creation of interaction flows, wireframes, prototypes, and visual design Notable projects: Federal Employee Program Store, Medical report publishing software design, Blue Health Intelligence Portal integrating workgroups and communication portal
2009 - 2010 Chicago, IL Full Time Freelance
Lead various design services from the ideation of a client's brand, illustration, web strategy, to user experience consultations Clients include: Mesirow Financial, AON/Hewitt, EthicsRX, GE, Imagemark, Getty, Lockheed Martin, Divine, Smule.com Notable Projects: Mesirow Greeting Cards - 2008 & 2009, MoonPalace Restaurant EthicsRX FASD, ImageMark
Lead the design of user interfaces utilized for business intelligence, reporting, performance analytics software, and collaboration tools.
Consulted, designed, and developed UX process and methodology for CBD’s new Internet Services division.
User experience design for Grainger’s ecommerce product services and order management services.
Design consulting to revamp the customer experience of JCPENNEY.COM’s ecommerce presence.
Created software for (Business Health Intelligence BCBSA - BHI).
SEARS.COM  |  User Experience Designer
03.2009 - 08.2009 Chicago, IL Freelance
Brainstormed bluesky solutions with UX team to improve the shopping experience by providing the shopper the tools and means to create a “personalized” shopping experience Produced interface architecture wireframes and visual interface designs with focus towards a personalized and social media solution for mobile and PC interfaces Notable projects: Sears kiosk design, SearsMobile ideation and strategy,  Sears.com search and relevancy
Part of the team that spearheaded the new SEARS.COM and Sears’ family of websites which incorporated a robust social media and a highly customized shopping experience.
jared delariman | résumé
312.607.4956  | jared@delariman.com
West Monroe Partners  |  Creative Director / User Experience Manager
2007 - 2009 Chicago, IL Full Time
Consulted clients on web design strategy to enhance marketing effectiveness with focus on the methodologies of user experience, interface architecture, usability, search engine optimization, and web analytics Create proposals, prepare statement of work, budgeting, strategize project implementation Manage a team of developers, web support staff and directing external designers, agency designers, photographers, and provide final selections of artwork Notable projects: City National Bank, MTC Performance, Peapod
NogginLabs eLearning  |  Design Director
2006 - 2007 Chicago, IL Full Time
Lead the creative vision, design direction, user experience, and animation for custom‐designed elearning courses in a fast-paced environment while delivering multiple courses with tight and parallel deadlines Mentored and lead a team of designers and oversee course designs across multiple teams to deliver media-rich e-learning courses with audio, video, illustrations, and animations Conceptualize and storyboard with instructional designers and refine the script with content producers to create courses that provide an engaging media experience that help modify user behavior Notable Projects & Clients: AbbottLabsJetBlue Training, McDonald's Eggs Course, Lancome, Aids Foundation, AOL, Behavioral Tech, ABN‐AMRO, AllState, CDW, CapitalOne, Dell, Northwestern University, WL Gore Highlights: Multiple elearning awards in 2007-2008 for JetBlue Inflight Training, AOL101, McDonald’s Fries and Crew Trainer, AIDS Foundation Chicago
Milwaukee Journal Sentinel  |  Lead Web Designer (Web Advertising)
2002 - 2006 Milwaukee, WI Full Time
Maintained clients’ corporate visual brand while creating high visual appeal when designing across multiple web advertising channels such as: email, web design, and Flash ad animations Studied user behavior through analytical data and changed design/architecture tactics based on findings to increase traffice on JSONLINE.COM and improve clickthrough rates Notable Projects & Clients: MedicalMoment, Milwaukee Art Museum, PackerInsider.com, MKEOnline, MKE Brewers, MKE Bucks HIghlights: 2003 Journal Communications Team of the Year Award - Highest percentage of revenue goal, 2004 Edgy Award - Best Advertising Program - MedicalMoment.org. Roles: Interactive Quiz/Ads
DIVINE |  Lead Visual Designer
2002 - 2003 MIlwaukee, WI Freelance
Produced visual branding designs, web interfaces, and interactive games for the HD’s 100th anniversary Notable Projects: Illustrated detailed Harley-Davidson’s technical motorcycle vector lineart in 2003 and 2004 for web and print, Designed and produced various website pages in campaigns for domestic and international multilingual site versions, 100th Anniversary Bike PagesHarley’s Rider’s Edge, Harley rental locator
Learning Insights |  Production Artist / Lead Illustrator
1999 - 2002 Chicago, IL Full Time
Lead character illustration designs, and taught vector illustration techniques to production staff  Developed interfaces in Flash, imported 3D animations into Flash vectors, and created Flash animations Client list: ABN-AMRO, AON Corp, Bayer, BankOne, KPMG LaSalle Bank, University of Wisconsin
skills
User experience consulting for WMP’s customer experience and internet services. 
Building award-winning, customized, audience behavior changing, media-rich, elearning designs.
Creating web marketing and advertising design for jsonline.com Milwaukee’s online news.
Visual branding design for Harley Davidson’s Motorcycle Company.
Lead illustrator and animator for a leading elearning agency.
education
Columbia College | Bachelor of Arts in Film: Animation
Pursuing Degree Chicago, IL
Learned industry techniques in methods of film production and animation, screenwriting, film production planning, film editing, lighting techniques, character design, and storyboarding Trained in 2D and 3D computer design, as well as audio and video editing for film 
Adobe Creative Suite: Illustrator, Photoshop, Flash, Dreamweaver, Fireworks Wireframing and Prototyping Tools: Microsoft Visio, Axure, Xara Designer